I don't remember thinking about bra shopping as something I was looking forward to doing with my kids when I was younger and thinking about a family. I don't even know if "looking forward to" is the right term for it. It's just that these kinds of things didn't cross my mind at all.
One reason might have been that I wasn't wearing bras back then (that's a different story now) so didn't know anything about them. But a bigger reason is that we just don't prepare boys for potential parenthood as well as we have the potential to. We don't talk about things like menstruation and bra shopping with boys. I'm being very obvious here, this is a failure we set up early on.
But it's not just the things we do with our kids, it's how we talk to them about them.
Bodies change and how we help our children manage these changes goes a long way into how they interpret those changes in their bodies. This happens in how we speak about our own bodies, how we speak about their bodies, how we handle questions they come to us with, and how we support them in our answers.
And we want our kids to explore identity as openly with us as they can.
Apricotton offers products my daughter can pick right now to offer that level of comfort at this point in her life.
What we as parents want, is to offer them choices for themselves and to make sure they feel comfortable making those. To do this, not only do they need access to products that make them comfortable like the bras that apricotton offers, but they also need access to information that lets them understand any changes to their bodies are normal.
Appricotton focuses on building an online community to help guide tweens who need bras through puberty. They design bras that fit tween body types and that grow with tweens through multiple stages of puberty.
Apricotton also provide tweens with the opportunity to try on bras in the comfort of their own homes. These are the things we want for our kids as they grow. Comfort, ease, room to grow in their body.
There's are a lot of things that are difficult about growing up. As a parent, I need to be able to support these things for my kids. Helping them understand the changes to their body should not be something I leave them feeling insecure about.